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Collection Marketing

The vast majority of readers browse to discover their next read. It is also well documented that the majority of readers are a bit intimidated by the sheer size and volume of library collections. With this in mind, it makes good sense to devote some time and energy to assist readers in their discovery, by guiding them to materials of interest to them.

The learning opportunities listed below are designed to help library staff figure out how to highlight and market their collections.

Learning Activities

  • Course Code: S16-5-RW

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    This is a recorded webinar provided by SOLS, free of charge and on demand. It was recorded May 2016.

    Please join SOLS consultants Hélène Golden and Beth Harding for a one-hour session on ways to encourage your patrons to read local! We will show you how to support and promote local authors and locally created resources including self-authored titles, community information, and historical materials.

    Topics will include:
    • Ways to support self-published authors
    • Library programs that promote local authors and content
    • Local content platforms and tools (OverDrive, Self-e, Our Ontario, and more)