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Marketing

Public libraries increasingly rely on marketing to publicize programs and services and counter perceptions of irrelevance. Effective marketing can overcome misconceptions, raise awareness and attract new audiences. Increasingly, marketing efforts do not come from a single department; they need to be organization-wide.

The learning opportunities listed below are designed to instruct library staff on effective marketing and introduce new concepts.

Learning Activities

  • Course Code: F15-1-RW

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    This is a recorded webinar, provided by SOLS. It is available free of charge, on demand.  It was recorded  September 2015. 

    As libraries continually evolve, community engagement continues to be an essential service. Hosting a How-to in 10 Festival is a creative, innovative way to develop community engagement while shattering perceptions of the library itself. Key outcomes from this webinar will include:

    • session participants will understand how hosting a festival contributes to community engagement and development
    • session participants will learn about how to build library and municipal partnerships as well as library and community partnerships
    • session participants will learn how to market a festival to achieve maximum visitor turnout

  • Course Code: FOPL-13-9

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    Panel: Stephen Abram, Host TBA
    Learning Objective: Toronto Public Library's New Value Study

    This webinar presents the results of the new value study performed by the Martin Prosperity Institute at the University of Toronto's Rotman Business School. Modern measurements of the quantitative and qualitative economic, learning, cultural and social impact of public libraries are presented.

    This is a recorded teleconference, provided by the Federation of Ontario Public Libraries. It is available free of charge, on demand. It was recorded January 15, 2014.

  • Course Code: W17-3-FE

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    This is a recorded webinar provided by SOLS, free of charge and on demand. It was recorded February 2017.


    Have you ever looked at a Request for Proposal and felt overwhelmed? You're not alone. Grant competitions are hard, and questions are often complex. Sometimes a single question can be a paragraph long! But, with some basic training, you will gain the skills to tackle any proposal. This webinar will teach you tips and strategies on how to plan, organize and write a winning proposal.